Friday, 22 August 2014

Preliminary task - Music Video

For our preliminary task we had to create a music video to the track 'Why does love do this to me' by The Exponents. We had to include many different camera angles, key framing, colour manipulation, green screen and split screen. This showed that we had the skill level to do all theses editing skills and gave us practise for our the real task.
This is the music video that The Exponents made, it's very performance based including lots of shots of the band and instruments, code ups of the main singer to promote him, making him more famous as he'll be recognised more from the video which will incase word of mouth and hopefully record sales.


We decided to do a narrative/performance video as we thought it was would be easy to fit all the editing skills into this theme without them being there for no reason. We used the performance style to incorporate green screen and split screening, and the narrative style to tie in the colour manipulation and variety of camera angles. The narrative included a guy who was in many relationships without the girls knowing, then they all find out and break up with him with a slap to his face. We used lip sinking mainly to portray the males anger for love as he had many girls then ended up with nobody. We used colour manipulation to show the males emotions after each break up. We did this by gradually reducing the colour intensity to dull greys after each break up to show his hope and faith slowly diminishing. To incorporate split screening we took footage of the three ex-girl friends and many other girls singing the chorus to the camera to show their power and unity. Green screening helped us to portray the characters emotions as we could include any backdrop that we wanted. We decided on an army of sad faces for one of the ex-girl friends to show how upset she was that she'd been used, this also helped include comical values. I have learnt a great deal from this experience including how to edit on final cut pro effectively using so many skills.    

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