The Goodwin Seven Theory

1. Music videos demonstrate certain genre characteristics
2. There's a relationship between lyrics and visuals
3. There's is a relationship between musics and visuals 
4. The demands of the record label require many close up shots of the artist    
5. The artist may develop motifs or iconography that are seen in multiple aspects of their work
6. There is frequent references to the notion of looking and voyeurism of the female body
7. There are often intertextual references, mostly film, television and popular culture.